Guangzhou’s Innovation Drives Cross-border Trade Growth

Amid global economic shifts, cross-border e-commerce is a key battleground. Guangzhou, a city with millennia of trading history, is making a stunning comeback in the global market. In just one year, its non-US market share jumped from under 70% to over 81%. What's the secret behind its first half 2025 cross-border trade turnover of 90 billion yuan?

Guangzhou connects e-commerce with industrial clusters, offering local businesses a global trade education. Since March 12, the city has held 11 high-density events, bringing expert knowledge on tariffs, platform operations, and logistics directly to manufacturers. These events analyze international tariff changes and offer one-stop guidance, helping businesses navigate new markets.

Companies like Bi-Lusi Bio-Technology praise the hands-on training, transforming overseas expansion from guesswork to clarity. Face-to-face consultations with policymakers demystify complex rules. Plans for 15 events covering 8 industrial clusters are establishing Guangzhou as a vibrant e-commerce hub.

Guangzhou is attracting global e-commerce giants like Coupang and Ozon Global. The city actively courts leading platforms from emerging markets like the Middle East and South America, leveraging both global traffic and local AI tech (e.g., AliExpress) to create unique export paths. Guangdong E-commerce Association highlights how this platform collaboration helps local industries like apparel and bags connect internationally.

Innovative customs clearance, like the "dual pre-check" system at Baiyun Airport's bonded zone, speeds up "consolidated shipments." This, combined with 24/7 customs support and expanded air routes, creates a seamless cross-border ecosystem. Shein's investment in Guangzhou's smart supply chain underscores the city's appeal. Good industrial foundations and proactive government service enable stable growth even amid global uncertainty.

Guangzhou's Commerce Bureau aims to solidify its "e-commerce city" status by enhancing cross-agency collaboration, innovating regulations, and improving infrastructure. This will empower local businesses to seize new opportunities and help Chinese brands thrive globally.